Effective, engaging and growth-generating communications

Anyone can communicate. The challenge is to do it more intelligently and effectively in order to achieve key objectives. That’s what drives us. We offer services ranging from one-time coaching to strategic planning to turnkey projects, with an approach rooted in a thorough understanding of your business objectives.

From the creation of a brand image to corporate communication and customer experience, through the deployment of a strategy or the creation of communication tools, we guide our clients through all stages of their projects.

STRATEGY AND BRANDING

Ducharme helps you identify the key elements of your identity with hindsight and critical thinking skills. Using proven approaches, we analyze your position in your competitive environment and propose strategies to make your business shine. We also assist you at every stage of the development and deployment of your brand, bringing it to life and nurturing a lasting commitment with communities through CSR strategies, visual identity and high-impact storytelling narratives.

  • Brand strategy
    • SWOT analysis and positioning
    • Communication audit
    • Employer brand audit
    • Strategic positioning: company, product or service
  • Brand image
    • Mission and vision statements
    • Key messages and narrative
    • Brand manual
    • Visual identity design
    • Templates
  • Brand activation campaigns

CORPORATE COMMUNICATION AND CONSULTING

Ducharme advises its clients, develops relevant strategies, deploys communication plans, and produces tools with an approach based on a professional methodology.

Combining our understanding of business issues with your entrepreneurial personality, we offer engaging, sustainable and growth-generating communication strategies.

From financial communication to internal communication, from B2B to B2C communications, and from community and media relations, we cover all aspects of the communication process for a truly integrated approach.

  • Strategic consulting
    • Communication and reputation audit
    • Retreat organization (planning, content, hosting)
    • Management coaching and support
  • Communications and public relations planning
    • Business planning
    • Integrated communication planning
    • Corporate responsibility program (CSR)
    • Outreach campaigns
    • Donation and sponsorship plans
    • Training and coaching of spokespersons
    • Development of multiplatform content (web, video, kiosks, banners, etc.)
  • Internal communications
    • Audit
    • Engagement campaigns
    • Employee experience
  • Strategic writing
    • Briefs, activity reports, speeches, press releases, presentations

COMMUNICATION MARKETING

Ducharme uses all avenues of analysis and communication to develop meticulous, integrated strategic and tactical plans tailored to our clients’ business needs.

With the right amount of creativity, we produce a variety of tools and powerful content, and identify the perfect mix of communication channels to reach, convince and engage your target audiences.

Ducharme manages projects with a turnkey approach or accompanies its clients in the realization of specific mandates.

  • Analysis
    • Audit and positioning analysis
    • Perception studies, surveys
    • Organization and facilitation of focus groups
  • Strategic planning
    • Integrated plans
    • Customer experience roadmap
    • Promotional campaigns
    • Donation and sponsorship plans
    • Brand ambassador programs
    • Advertising campaigns: strategy, creation, media buying
  • Art direction and design
    • Competitor research
    • Design and branding strategy
    • Design concept development
    • Technical production for both print and digital platforms
    • Communication tools production and promotional material
  • Web and digital strategy:
    • Web design, development, integration
    • User experience (UX), user interface (UI)
    • Web optimization (SEO, SEM), Google Ads
    • Social media strategies, content calendars
  • Media relations and influencers
  • Writing, adaptation, translation (ENG-FR, FR-ANG)

PUBLIC RELATIONS AND PUBLIC ACCEPTABILITY

Ducharme assists organizations in their efforts to maintain and promote trusting relationships with target audiences and both external and internal stakeholders. By focusing on a thorough understanding and analysis of the issues at stake, we intervene in management projects or in response to specific situations.

Our role extends from strategic analysis to planning and implementation of practical tactics, using all the communication approaches at our disposal. In every case, we support our clients in achieving their business objectives through communications tailored to their needs.

  • Public relations strategies
    • Stakeholder mapping
    • Public relations plans
    • Content production
    • Community relations
    • Media relations, launches, inaugurations
    • Media and social media monitoring
    • Spokesperson training and coaching
  • Social acceptability campaign
    • Public consultations and concertations
    • Information and awareness campaign
    • Organization of citizen action activities
  • Strategic writing
    • Argumentation, Q&A, press releases, speeches
  • Government relations
  • Issues management and crisis management

AGRO-MARKETING, AGROTOURISM

Ducharme believes that the challenge of the century is to protect and promote food production in Quebec. We believe in this so strongly that we offer unique and complete expert assistance to participate in the success of Quebec businesses. We provide services ranging from business planning to the deployment of communication and marketing strategies, including the promotion of farm visits. We also help develop and promote sectoral groups.

Edith Ducharme combines a vast experience in communications with a grassroots knowledge of the agri-food industry. She sits on a CARTV consultation committee and is passionate about Quebec food production. Allied with complementary creative partners, she offers a complete, personal service adapted to the food sector.

  • Agro communication
    • Strategic counsel
    • Business and communication planning
    • Brand image : design, packaging, labeling, promotional material
    • Corporate communication, reputation, public relations
    • Marketing: Target audience studies, audit and analysis, strategy
    • Advertising campaigns (traditional, social media and Google Ads)
    • Website design, production and optimization (UX, UI, SEO, SEM)
    • Digital strategies and content planning
  • Retail management
    • Design
    • Display plans
    • Signage
  • Agrotourism
    • Customer experience audits (mystery shopping, surveys)
    • Visitor journey and experience design
    • Interpretive tours
    • Grant applications
  • Sectoral strategies
    • Thematic routes
    • Regional or sectoral strategies
    • Promotion of reserved designations and added-value claims